Recent and upcoming gigs

Appearances With Newick Folk = Steve Brown, Jem Cooper, Martin Horsfall, Roland Batty, Karn Broad

Crown Sessions, Newick Every first Sunday of the month and at Rose and Crown Fletching every 3rd Wednesday

1st and 9th September

4th and 21st October

etc

Ceilidh - private function 17th July

Wedding Copsale 22nd August

Townings Farm weekend 5th and 6th September

Surrey Hills Wood Fair - 4th October

Check out our new Facebook page http://www.facebook.com/pages/Newick-Folk/129720757090297

And web site www.newickfolk.com

Appearances with Just Tina

1st August - Horsham Rugby Club

6th August - Savannah - Haywards Heath

We had another session at the Brand Network this week in which we were looking at how do you get the rebranding of a company right. Since we were using Ecademy as a case study with the people who managed it talking to the massed wisdom of the brand professionals, my partner in crime, Mark Wing, suggested we might do a song to lighten the mood and get us off to a good start. There’s a live film of this floating about somewhere but until it surfaces, here is It Ain’t Easy. Eagles fans may find it strangely familiar 😉

Next outing of the Music in Marketing experience is on 16th December for a Business Networking group.

Basically I’ll be using some well known tunes to illustrate some basic principles of marketing and communication. Things like how to tell a story in a couple of verses like in Sunny Afternoon, how to build a consistent image around an overarching idea – like the Rolling Stones did with suburban sleaze, how to get your materials embedded into other peoples work – as Dylan did, and how successful covers can build a reputation by being known, liked and followed. We’ll also take a look at how Jazz is a parallel for brand guidelines and how hooks are like musical logos. We’ll end up thinking about how the practice of music mirrors the kind of offline/online integration that goes with marketing in this strange 21st Century.

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