I’m doing another performance of Music and Marketing for Lewes Business Network on Wednesday 10th August. It’s an early start – the meetings start at 7 am at the Pelham House Hotel at the top of the High Street.

The performance runs for around 45 minutes and covers personal branding, building reputation, getting your story tight and some lessons on networking and brand guidelines. It also discusses how to develop products that get built into other people’s activities.

The set includes examples of songs by The Rolling Stones, Beatles, Kinks, Bob Dylan and some Jazz standards plus a couple of re-written Eagles and traditional blues numbers to illustrate specific points.

The Balance is about 1/3 Music, 2/3 talk about principles of marketing. It’s generally amused the audience when performed before and it will hopefully give you some ideas about how to promote your business more effectively.